Velocitek

Prism Racing Compass

Client

Velocitek

Project

Prism Racing Compass

Year

2015-2020

Client

Velocitek was founded by Alec, an entrepreneur who built a loyal customer base in the sailing world by building unique products addressing their specific needs.

Purpose

Alec had a clear product vision, traction in the market, and a strong sales team but needed engineering design support to bring his latest product vision to fruition.

Disciplines

Hand drawn conceptual and industrial design sketches of miscellaneous objects

Conceptual Design

Mechanical Engineering

Circuit board assembly resting on an electrical circuit schematic blueprint

Electrical Engineering

Lines of multicolored computer code on a curved monitor fading off into the distance

Firmware Development

Man holding a tablet monitoring data from manufacturing equipment seen in the background

Prototype + Mfg Support

Client

Velocitek

Project

Prism Racing Compass

Year

2015-2020

Client

Velocitek was founded by Alec, an entrepreneur who built a loyal customer base in the sailing world by building unique products addressing their specific needs.

Purpose

Alec had a clear product vision, traction in the market, and a strong sales team but needed engineering design support to bring his latest product vision to fruition.

Disciplines

Conceptual Design

Mechanical Engineering

Electrical Engineering

Firmware Development

Prototype + Mfg Support

Client

Velocitek

Project

Prism Racing Compass

Year

2015-2020

Client

Velocitek was founded by Alec, an entrepreneur who built a loyal customer base in the sailing world by building unique products addressing their specific needs.

Purpose

Alec had a clear product vision, traction in the market, and a strong sales team but needed engineering design support to bring his latest product vision to fruition.

Disciplines

Conceptual Design

Mechanical Engineering

Electrical Engineering

Firmware Development

Prototype + Mfg Support

Our Role

Working in close collaboration with the teams at Velocitek and Card79, our role in this project was to take the high level conceptual design and perform all detailed mechanical engineering design to bring the product to a manufacturing-ready state. We also subsequently supported with prototyping and optimizing the design for manufacturability.

Velocitek Prism in front of a white background with water droplets on its display

Optimal Viewing

In a competitive racing environment, crucial navigation information must be visible to all members of the crew. Multiple large displays ensure the compass is viewable by everyone onboard at a glance.

Prism racing compass mounted on the mast of a sailboat with waves breaking on the boat's hull

The Prism mounted on the mast of a racing sailboat for optimal crew visibility.

Designed to Get Wet

The Prism is designed to for use in wet, salty environments. A terrible combination for electronics. Many of the design considerations on this project revolved around keeping water out.

Front and rear angle views of the Prism compass highlighting prismatic shape, solar panels on top and bright orange rear face

Fully sealed enclosure and solar panels for charging onboard battery.

Prism always floats with the high visibility surface facing up if it falls in the water.

Branding

Building on the loyal customer base, strong branding was incorporated into the Prism to make it instantly recognizable.

Front angle view of Prism compass showing prismatic shape, solar panels on top and blue "Prism" branding on the front face

Front view of Prism compass highlighting bright blue "Prism" branding between the two displays on either side

Top view of one side of the Prism compass showing part of the solar panel and "Velocitek" branding on button

Close-up view of solar panel trim piece on the top face of the Prism compass showing repeating prism pattern

Close-up font angle view of Prism compass highlighting bright blue "Prism" branding between the two displays on either side

Side view of Prism compass highlighting large edge-to-edge display

Why Work with Us?

Velocitek had a clear understanding of their core customers' expectations in a new product but needed the engineering and design support to develop something meeting all functional and manufacturing requirements. Working together, we were able to successfully develop and launch their product without the expense of hiring an in-house engineering team. Are you an entrepreneur with a unique product idea, needing technical expertise to make it work and make it manufacturable? Let's talk.